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	<title>Mark Kalch &#187; Rick Ridgeway</title>
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		<title>Conquerors of the Useless</title>
		<link>http://www.markkalch.com/2009/07/conquerors-of-the-useless/</link>
		<comments>http://www.markkalch.com/2009/07/conquerors-of-the-useless/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 16:34:40 +0000</pubDate>
		<dc:creator>Mark Kalch</dc:creator>
				<category><![CDATA[expeditions]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[adventure]]></category>
		<category><![CDATA[Conquerors of the Useless]]></category>
		<category><![CDATA[Keith Malloy]]></category>
		<category><![CDATA[Mark Kalch]]></category>
		<category><![CDATA[Patagonia]]></category>
		<category><![CDATA[Rick Ridgeway]]></category>
		<category><![CDATA[Yvon Chouinard]]></category>

		<guid isPermaLink="false">http://www.markkalch.com/?p=626</guid>
		<description><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Yvon_Chouinard">Yvon Chouinard</a> has long been a bit of a hero of mine.  I don&#8217;t know the guy personally but I must say from all that I know of him he is&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Yvon_Chouinard">Yvon Chouinard</a> has long been a bit of a hero of mine.  I don&#8217;t know the guy personally but I must say from all that I know of him he is a pretty cool guy.  Born in Maine, USA and raised in Southern California, Yvon was part of the legendary &#8220;Golden Age&#8221; of climbing in Yosemite.  The usual story &#8211; starts making his own climbing kit, steel pitons initially and then moves into clean climbing with hexs and stoppers.  A sort of awakening to his life-long obsession with environmental protection and minimizing impact on the planet.  Probably most well-known for his outdoor clothing company, <a href="http://www.patagonia.com">Patagonia</a>, he has spent a lifetime making great gear (if not the most fashionable), chasing waves, first ascents and protecting the environment where he spends so much of his time.</p>
<p><center><object width="600" height="405"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5438174&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=59a5d1&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=5438174&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=59a5d1&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="600" height="405"></embed></object></center></p>
<p></br><br />
In 1968, he and good mate, Doug Tompkins set out from Ventura, California on the road trip of a lifetime.  Taking a second-hand van and loading it up with surf boards and climbing kit, they left on a 5000-mile journey.  The aim?  Put up a new route on Patagonia&#8217;s <a href="http://en.wikipedia.org/wiki/Fitz_Roy">Mt. Fitzroy</a>.  There&#8217;s a lot of coast between California and Chile.  A lot of sweet waves too!</p>
<p>In 2007/2008 a group of Patagonia &#8220;friends&#8221; including the <a href="http://outside.away.com/outside/culture/200705/best-jobs-malloy-brothers-1.html">surfing Malloy brothers</a> decided to follow (sort of) Yvon and Doug&#8217;s journey, 40 years previous.  All up, both adventures look the business.  The result you can see above.  Dig the vibe and the tunes!  I reckon you must be kidding me if this clip does not make you want to pack it all in and chase your own dreams, whatever they may be.</p>
<p>Check out the website <a href="http://180south.com/index.html">here</a>.</p>
<p style="text-align: center;"><a href="http://www.suunto.com/suunto/main/product_long.jsp?CONTENT%3C%3Ecnt_id=10134198674007293&amp;FOLDER%3C%3Efolder_id=9852723697223384&amp;PRODUCT%3C%3Eprd_id=845524442493873&amp;ASSORTMENT%3C%3East_id=1408474395903526&amp;bmUID=i64wkJJ"><img class="aligncenter size-full wp-image-79" title="Click here for more info" src="http://www.markkalch.com/wp-content/uploads/2009/05/suunto_x10_728x90.jpg" alt="Suunto " width="655" height="81" /></a></p>
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