Above is the final draft of our sponsorship proposal which was emailed as a PDF to potential sponsors (click to enlarge). 1 page. Just 1 page. Isn't that a bit short? We started with a 30 page brochure full of graphs, photos, kit lists, breakdowns etc. It never even saw the light of day! 30 pages? What were we thinking! Who was going to read that? Answer? No-one! Potential sponsors do not care about your plans to save the world, end poverty or track climate change by pulling a little box behind you on the ice. They care about three simple words - RETURN ON INVESTMENT. What does an insurance company care about how greenhouse gases could affect the marine life of the Arctic Ocean (despite the marketing blurb)? Sure, your aims must align with their core beliefs in some way. Royal Dutch Shell is unlikely to come on board with your expedition in Alaska to promote an end to off-shore drilling are they? Call me a cynic if you like (I prefer realist), but ROI is key.

If you cannot grab a marketing managers attention in the first paragraph of your proposal then you have lost them. Even after you have piqued their interest you won't hold them very long. Get their attention, show them potential (and highly likely) returns and get out. If they want more information they will ask for it. If not, your proposal is probably in the bin. You can pull out the facts and figures when called for. If you are asking for financial backing you'd better have them, just like with any business plan. Not many companies hand over cold hard cash because they are such lovely people. They may well be, but, they have a business to run. They want to see those three words again - return on investment. The above proposal is not perfect, but it did have at least a few things going for it. It was short, it was to the point and did not take up anyone's time. This tended to delay that short journey to the trash bin just enough.

There are so many other elements involved in the sponsorship game (ROI is just one of them). Elements that after so many years I have a pretty firm grasp of. I am not spot on with sponsorship or propose to be some sort of guru, but I have learnt a few things here and there.

If you have any questions on getting sponsorship, email me and I would be happy to help out. NB. Try not to email questions like - "How do I get sponsorship?". Make it specific. Something that cannot be answered with a quick Google search.

I was fortunate in the weeks leading up to my departure for Iran to get the support of Sony in my endeavours. Sony hooked me up with exactly what I needed. I had done a lot of research into the best kit for my expedition and that included camera and handycam. Of course I had a wishlist of items but with only a few days to go to I left that was looking decidedly optimistic. Along came Sony and asked how they could help. Awesome! I could have gone for the biggest, baddest DSLR and HD cam that they had. I know they would have been forthcoming, but 2 things (besides common sense) held me back. The first being the inescapable fact that I am no hot shot photographer. What would be the point of lugging around a mega-DSLR with massive lens just to point and shoot and hope for the best? Ditto for the cam. The second consideration was weight. I was looking to walk across the 18th largest country on earth (doesn't sound that impressive does it?) and also one of the most mountainous, alone, with all my gear on my back. Why make it any more painful?

With all that in mind Sony offered the perfect solution - the Sony Alpha 230 DSLR and Sony XR550V Full HD Hard Disk Drive camcorder. Jeez Louise! I could not have asked for more appropriate kit. I won't bore you with their mighty specs (click on the links to check them out) but just briefly, on the DSLR - smaller and lighter than others in its class with no reduction in picture quality or function. Exactly what I needed. I got a little carried away at the start of my walk testing all the functions but soon realised that with my limited skills using the auto settings (portrait, landscape, sunset etc.) I managed to pull out some pretty decent shots without even trying (or rather knowing). Can't knock that!

One bit of kit that I know won't ever let me down, can take all the knocks in the mountains, deserts, jungle and on river is a wristop computer from Suunto. I probably don't need to go into detail about the quality of gear that Suunto manufactures - it is what has made them a global name already. I do sound a bit like a salesman for the company at times I do realise, but as I wrote in my last post - it's only because I truly believe in their kit. If you followed my walk across Iran I do hope you managed to visit my Location Map - powered by the Suunto X10. This was the first time I had the opportunity to use the X10 in anger. In all honesty (as some of you might well suspect) I am a pretty simple guy. A lot of technical considerations in the outdoors for the end user do not really take up a lot of space in my brain. If a jacket is light, keeps me dry and breathes well (maybe I look pretty cool in it as well) then it makes the cut. Boots? Tough, comfortable? They are in. The same goes for my gear from Suunto. The X10 could do just about everything but walk for me. Again, the specs can be found on my Location Map page, so I won't go into detail. Suffice to say in Iran I used it mostly for altitude checks, bearing, weather checks, time (!) and occasional location checks via the GPS function. I also marked waypoints along the way. That was it. It does so much more but I was too busy whinging and moaning about how hard my journey was to get too into it.

Right, heaping praise on kit has gotten old! What didn't work? What was a drag, literally, to carry around for 2 months? Easy enough to start - cables! I had data cables, recharge docks, a card reader, a 250 GB portable hard rive, a Sony software CD...aaarggh! Too much electronic kak! What can you do? I needed to charge my camera and cam. I had to transfer photos onto the hard drive. I am searching for an answer. It seems I am corrupted by chasing adventure and expeditions as my job. I need the photos. I need the footage. A little annoying but will work on a plan. Any suggestions much appreciated.

I feel a little bad targeting the next 2 bits of kit that were next to useless on my walk across Iran. But only a little. Both are quality and both have their place on an expedition. It just turned out not to be on mine! A week before I left London I forked out £35 on a MSR Titan Kettle. Lightweight, tough, perfect volume. I'll enjoy a good few cups of morning coffee with this contraption I thought. But...no. It's back in my gear cupboard without having felt a drop of liquid in it. The reason behind it being a non-starter in my line-up has more to do with the fact I stayed in so many Iranian houses than it does with it being poor kit. I look forward to christening my kettle this year somewhere and am happy that it is made from titanium - at least it did not weigh so much. Another unfortunate addition to my useless kit list is the Light My Fire Swedish Fire-steel. I am bummed not to have used it, but again, lighting a fire on someones living room floor to keep warm just wasn't necessary. I ended up giving it away to one of my hosts just before Yasuj. Funnily enough it was just after this that I did a lot of camping and ended up buying some matches to light my fires. Oh well! Minor blemishes on my kit selection prowess.

As with all other aspects of expedition preparation I spend a lot of time making sure I have the right equipment for the job. Being a gear addict helps, but it is also an important task. Because of this I can honestly say that overall my kit was spot on. I would not have traded any of it for a replacements (I would have dumped my kettle if it had not set me back 35 quid but!).

I have purposely tried to keep things simple and this is a theme I am trying to extend across the whole journey. I will be posting on an expedition journal throughout my adventure, but I am putting a ban on Twitter! It can be a fantastic tool and I really enjoy following those that do use it while on expedition (Ed and Mark) but I want to keep alive some of the feeling (illusion?) of isolation and real adventure. Is this possible? I am unsure but I will give it a crack. It is not a stand on using modern tech on expeditions, just a personal feeling and choice. Please don't read too much into it.

You can follow my progress via the Location Map powered by Suunto X10. It will also display my post locations.

The Expedition Iran Gallery powered by Sony is where you will be able to view images and clips that I upload throughout my journey.

Please take a look at the companies who have partnered with me not just for my latest undertaking but have been gracious enough to provide ongoing support to my day to day activities. Easy to say, but I choose to partner these guys not because they said yes, but because they are industry leaders - their kit just works! Most importantly they provide an amazing degree of support to my endeavours that transcends product or money. They believe in me. Again I have kept things simple by limiting my relationships. This way I can improve my return to those that I have and concentrate on the task at hand - Expedition Iran!

I am still tweeking a few things, so any glaring errors please let me know or if you have any ideas on improvements please drop me a line, keeping in mind the keeping it simple ethos.